# The AI Visibility Index

> The standard of record for AI visibility. We measure how often AI assistants
> (ChatGPT, Gemini, Perplexity, Claude) actually name and recommend a brand, and
> how well a site is built to be found — combined into a single AVI score.

The AVI combines two halves:
- Outcome (60%): how often AI assistants mention, recommend and cite a brand,
  across providers, with confidence intervals.
- Readiness (40%): how well a brand's site is built to be understood by AI —
  crawlability, structured data, entity clarity, content and freshness.

## Key pages
- [Home](https://www.theaivisibilityindex.ai/): what the index is and a free scan.
- [The Index (UK Specialty Retail)](https://www.theaivisibilityindex.ai/index/uk-specialty-retail): the public leaderboard.
- [Methodology](https://www.theaivisibilityindex.ai/methodology): exactly how the score is built.
- [FAQ](https://www.theaivisibilityindex.ai/faq): common questions answered.
- [Guides](https://www.theaivisibilityindex.ai/guides): how to get recommended by AI.
- [Pricing](https://www.theaivisibilityindex.ai/pricing): AVI Pro.

## About
The AI Visibility Index is vendor-neutral: it measures across AI providers rather
than any single one. Measurement is a repeatable audit, not a guarantee of AI
recommendations.