The AI Visibility IndexThe standard for how AI sees your brand.
When a buyer asks an assistant for the best in their category, three names come back. The AI Visibility Index measures how often one of them is yours — across ChatGPT, Gemini, Claude and Perplexity — and publishes where you rank against the field. Not a tool you run on yourself: the index your market is measured in.
When AI names the best in your category — is it you? Measure free, no signup.
Reading
UK Cigar Retail
C.Gars Ltd
Outcome
26
AI actually recommends you
Readiness
56
Site built to be found
What makes it an index
What is the AI Visibility Index? →A published score
The AVI Score — 0–100, citable, computed the same way for every brand measured.
An open method
Every question, every cohort, every confidence interval is stated — not a black box.
The whole field
Every brand in a category is ranked, not just the one that asked to be scored.
Vendor-neutral
A referee, not a player. No brand can buy a place in the index or pay to move.
Why it matters
There is no Search Console for AI.
For twenty years, being found was measurable — rankings, traffic, a dashboard you could open. Now a customer asks an assistant “what’s the best in this category?” and acts on the three names it returns. When yours isn’t one of them, nothing tells you: no dip to trace, no alert. The sale simply goes to whoever was named.
That blind spot is the whole problem — and the reason this index exists.
The blind spot
You can’t fix what you can’t see. Most brands are invisible in AI answers and have no way to know it.
It compounds
Assistants learn from what gets cited. Every week you’re absent, today’s named brands harden into tomorrow’s default.
The lead time
Getting cited is earned over weeks, not switched on. Start late and you start behind the shops that started today.
The cost of checking is nothing. The cost of not is a market you can’t see — slipping, quietly, to someone who can.
01 — Outcome · 60%
Does AI actually recommend you?
We put a fixed set of real buyer questions to the major AI assistants, asked over and over across providers — hundreds of sampled answers per brand — and measure how often your brand is mentioned, recommended and cited, versus your competitors, with confidence intervals. This is the result that matters.
How the score is built →02 — Readiness · 40%
Is your site built to be found?
We crawl your site for the signals AI systems rely on — crawlability, structured data, entity clarity, content depth. It's the fixable groundwork that moves the Outcome over time.
Guides to fixing it →How the index earns its keep
Measure
A single AVI score, broken into Outcome and Readiness, benchmarked against your whole category.
Diagnose
See why — which prompts you lose, which competitors own share of voice, and whether it's fixable now.
Move it
A prioritised plan, then continuous tracking that proves your visibility actually rose versus the field.
Common questions
What is the AI Visibility Index?
A published score, out of 100, of how visible a brand is to AI assistants like ChatGPT, Gemini, Claude and Perplexity — combining how often AI recommends it (Outcome) with how well its site is built to be found (Readiness). It ranks every brand in a category, not just one, and the method is public.
Is the scan free?
Yes. The free scan runs the Readiness half and shows what to fix, with no signup. The full Outcome measurement and remediation plan are part of AVI Pro.