Guides
How to get recommended by AI
Plain-English answers to the questions people actually ask about AI visibility — what the terminology means, what changes whether an assistant names you, and what is still unproven. Written by the team that measures it, and corrected when the answer changes.
AI visibility platform or SEO suite: which one measures what you need?
The choice underneath "Profound or Ahrefs" is not which product is better — it is which measurement error you would rather make. The two approaches, their honest pros and cons, and what changes when what you are measuring is shopping visibility.
tools · buying · measurement · updated 1 Aug 2026
What is brand visibility — and where is it measured now?
Brand visibility is how often your brand turns up where buyers are looking. The definition has not changed; the surfaces have. What it means now that a share of discovery happens inside AI answers with no impressions to count.
brand visibility · fundamentals · updated 26 Jul 2026
How do you calculate a brand visibility score?
A brand visibility score is the share of AI answers about your category that name you. The standard formula is one line of arithmetic — and four decisions made before the arithmetic quietly determine the number.
brand visibility · measurement · updated 26 Jul 2026
How do you improve brand visibility in AI answers?
The things that actually change whether an assistant names your brand, in the order worth doing them — and an honest list of the popular tactics we cannot yet show work.
brand visibility · practical · updated 26 Jul 2026
Brand visibility vs brand awareness: what is the difference?
Visibility is how often you appear where buyers look; awareness is whether they remember you afterwards. One is counted, the other has to be asked about — and AI answers are the first place you can watch them come apart.
brand visibility · definitions · updated 26 Jul 2026
How do you measure product visibility in AI shopping answers?
Shopping answers need a different measurement from brand answers. What to count when an assistant recommends products, why anchoring the metric to the checkout mechanism is a mistake, and how the two families of tool differ.
retail · measurement · updated 26 Jul 2026
How do you track product visibility across AI assistants at SKU scale?
The honest answer for a retailer with thousands of SKUs: you do not track them individually. Why the arithmetic and the questions both fail, what to measure instead, and the one lever that does scale to the whole catalogue.
retail · measurement · updated 26 Jul 2026
How do online shops get recommended by AI?
Why AI assistants recommend some online retailers and not others — and why it is rarely the biggest shop. What actually moves whether ChatGPT, Gemini and Perplexity name your store.
retail · practical · updated 22 Jul 2026
What is AI share of voice — and when is the number honest?
AI share of voice is your slice of everything AI assistants say about your category. The figure is only as honest as its denominator — here is how to tell a real share from a flattering one.
measurement · definitional · updated 22 Jul 2026
Do ChatGPT, Claude, Gemini and Perplexity recommend the same brands?
Measured data says no — the engines disagree about the same brand as much as seven-fold, and they disagree on rank order, not just size. What that means for measuring and building AI visibility.
measurement · engines · updated 22 Jul 2026
Does Reddit really drive AI visibility?
In every measurement we have run, Reddit was the single most-cited source in AI answers about retail — ahead of any merchant's own website. What that means, and what to do about it honestly.
sources · practical · updated 22 Jul 2026
Why does AI recommend my competitors and not me?
The practical diagnostic: the four reasons ChatGPT, Gemini or Perplexity name your rivals and skip you, how to tell which one applies, and what actually fixes each.
practical · diagnostic · updated 22 Jul 2026
AI visibility for UK brands: what's different?
Measuring and improving AI visibility from a UK vantage point: locale signals, UK-specific sources, the .co.uk question, and why category indexes need a national field.
uk · measurement · updated 22 Jul 2026
Should you block AI crawlers — or allow them?
GPTBot, ClaudeBot, PerplexityBot and friends: what each crawler actually does, what blocking really protects, and what it costs in AI visibility. The honest trade-off, stated plainly.
technical · practical · updated 22 Jul 2026
How do you get cited by Perplexity?
Perplexity cites sources in almost every answer, which makes it the most winnable engine for retrieval-led visibility. What it cites, what it ignores, and the page patterns that earn citations.
engines · practical · updated 22 Jul 2026
How to run an AI visibility audit (a repeatable method)
A step-by-step audit you can run this week: choose buyer questions, sample across engines, count honestly, check the readable half, and decide what to fix first — with the traps that produce false readings.
practical · measurement · updated 22 Jul 2026
What is an AI visibility score?
An AI visibility score is a single number for how present your brand is in AI answers. What a credible one is made of, how to read it honestly, and why the number means nothing without a field to compare against.
AVI Score · measurement · updated 21 Jul 2026
AI visibility index vs monitoring dashboard: what the difference means
An AI visibility index measures a whole category on one fixed question set and publishes the ranking; a monitoring dashboard tracks your brand alone, privately. What actually separates them — and why the difference decides what your number can tell you.
index · measurement · updated 20 Jul 2026
What is Generative Engine Optimization (GEO)?
GEO is the practice of getting your brand named and recommended inside AI-generated answers. What it is, how it differs from SEO, and what actually moves it.
GEO · definitions · updated 19 Jul 2026
What is Answer Engine Optimization (AEO)?
AEO, GEO, LLMO, AI SEO — four names circling one problem. What Answer Engine Optimization means, and how the terms actually differ.
AEO · definitions · updated 19 Jul 2026
What is llms.txt — and does it actually do anything?
llms.txt is a proposed file for telling AI models about your site. What it is, who honours it, and an honest read on whether it is worth your time.
llms.txt · technical · updated 19 Jul 2026
How to get your brand mentioned in ChatGPT
Why ChatGPT recommends your competitors and not you — and the specific things that change it, in the order worth doing them.
ChatGPT · practical · updated 19 Jul 2026
How to appear in Google AI Overviews
What AI Overviews are, how Google assembles them, and what actually influences whether your site is one of the sources cited.
AI Overviews · Google · updated 19 Jul 2026
AI visibility tools compared
The AI visibility and GEO tool landscape, grouped by what the products actually do — monitoring, readiness auditing, published measurement and done-for-you services — and how to tell them apart.
tools · buying · updated 19 Jul 2026
How to choose an AI visibility tool
The questions that separate a real measurement from a dashboard — sampling, providers, cohorts and confidence intervals — including the ones we find uncomfortable.
tools · buying · updated 19 Jul 2026
How AI decides what to recommend
AI assistants name brands in two different ways — from memory and from live search. Which one is surfacing you determines what you should do about it.
fundamentals · updated 19 Jul 2026