FAQ
Common questions
What is the AI Visibility Index?
It is a score, out of 100, of how visible a brand is to AI assistants like ChatGPT, Gemini and Perplexity. It combines an Outcome score (how often AI actually mentions and recommends the brand) with a Readiness score (how well the brand's site is built to be found).
How is the AVI score calculated?
The AVI is 60% Outcome and 40% Readiness. Outcome is measured by putting real buyer questions to the major AI providers and counting mentions, recommendations and citations, with confidence intervals. Readiness is measured by crawling the site across seven technical pillars.
Is the free scan really free?
Yes. The free scan runs the Readiness half — it crawls your site and shows what you can fix, with no signup required. The Outcome measurement and the full remediation plan are part of AVI Pro.
Which AI assistants do you measure?
We are vendor-neutral and measure across the major providers — ChatGPT, Gemini, Perplexity and Claude — rather than any single one. A score that only means something inside one product would not be a standard.
Why did a well-known brand score low?
Some large sites block automated crawlers, which lowers their Readiness score even when their Outcome (actual AI mentions) is strong. We flag this rather than hide it — it is exactly why the index measures both halves.
Can you guarantee AI will recommend my brand?
No. The AVI is a repeatable audit and an improvement plan, not a guarantee. We measure the signals that make recommendation more likely and show you how to strengthen them.
What does AVI Pro include?
AVI Pro adds your full cross-provider Outcome score, competitor share-of-voice, and a prioritised remediation plan — every fix with step-by-step instructions and copy-paste code — plus continuous tracking of how your visibility changes over time.