The Signal · by The AI Visibility Index
The Signal, by The AI Visibility Index — data-grounded writing on how brands get seen, named and cited by AI assistants like ChatGPT, Gemini and Perplexity.
10 November 2026 · AI visibility
This week's AI Visibility Index shows an average readiness of 59 across 11 brands — but a 44-point spread between the best and worst-prepared sites reveals who AI assistants can actually cite.
Read →2 November 2026 · AI visibility
This week's AI Visibility Index shows an average readiness of 59 across 11 brands, with a yawning gap between the best-prepared sites and a bottom cluster that AI assistants may struggle to cite. Here is what the numbers reveal.
Read →26 October 2026 · AI visibility
This week's AI Visibility Index tracked 11 brands at an average readiness of 59. The spread — from 87 at the top to 32 at the bottom — reveals who AI assistants can actually cite, and who they cannot.
Read →19 October 2026 · AI visibility
This week's AI Visibility Index shows an average readiness of just 59 across 11 brands, with specialist whisky and cigar retailers clustered in the middle of the pack and one name falling to 32.
Read →12 October 2026 · AI visibility
Across 11 brands tracked this week, average AI visibility readiness sits at 59 — but the spread from 87 to 32 tells the real story of who AI assistants can see.
Read →5 October 2026 · AI visibility
This week's AI Visibility Index tracks 11 brands at an average readiness of 59 — but the spread from 87 to 32 shows that being seen by AI assistants is now a competitive choice, not an accident.
Read →28 September 2026 · AI visibility
With an average readiness of 59 across 11 brands, this week's Index shows a widening gap between the visible and the invisible — and the drinks and cigar trades are the proving ground.
Read →21 September 2026 · AI visibility
This week's AI Visibility Index tracked 11 brands at an average readiness of 59. A 44-point spread separates the best-prepared specialist retailers from the worst — and it reveals what AI assistants reward.
Read →14 September 2026 · AI visibility
Across 11 brands tracked this week, average AI readiness sits at 59 — but a 44-point spread between the top and bottom performers shows how unevenly the drinks and cigar trade is preparing to be cited by AI assistants.
Read →7 September 2026 · AI visibility
This week's AI Visibility Index tracked 11 brands at an average readiness of 59, with cigar and whisky retailers separated by a 44-point gulf. Here is what the numbers show about who AI assistants can actually cite.
Read →31 August 2026 · AI visibility
This week's AI Visibility Index shows an average readiness of 59 across 11 brands — but a 44-point spread between the leaders and the laggards reveals how uneven the fight for AI citation has become.
Read →24 August 2026 · AI visibility
This week's AI Visibility Index tracks 11 brands at an average readiness of 59 — with a 55-point gap between the strongest and weakest, and a cluster of drinks and cigar retailers still struggling to be cited by AI assistants.
Read →17 August 2026 · AI visibility
This week's AI Visibility Index tracks 11 brands at an average readiness of 59. The spread — from 87 at the top to 32 at the bottom — shows a sector split down the middle on whether AI assistants can find and cite it.
Read →10 August 2026 · AI visibility
This week's AI Visibility Index shows an average readiness of 59 across 11 brands, with a 44-point spread between the leader and the laggard. The numbers reveal who AI assistants can actually cite — and who they can't.
Read →3 August 2026 · AI visibility
This week's AI Visibility Index tracked 11 brands at an average readiness of 59. The spread — from 87 down to 32 — shows how uneven brands are at being found and cited by AI assistants.
Read →27 July 2026 · AI visibility
This week's AI Visibility Index tracks 11 brands at an average readiness of 59. A wide spread — from 87 down to 32 — shows how unevenly drinks and cigars retailers are prepared to be cited by AI assistants.
Read →22 July 2026 · State of AI Visibility
We asked ChatGPT, Claude, Gemini and Perplexity what UK cigar buyers ask — 1,479 answers, judged against a published field of 39 specialist merchants. Five names take 59% of all mentions, the engines disagree seven-fold, and one of Britain's oldest tobacconists was never named at all.
Read →21 July 2026 · AI visibility
Perplexity is the only assistant we measure that searches before it answers. Adding it changed how a brand's visibility was produced without changing how much of it there was — which is a finding a single number cannot show you.
Read →20 July 2026 · AI visibility
This week's AI Visibility Index shows an average readiness of 57 across 11 brands — but the spread from 76 to 32 reveals a widening divide in how ready luxury drinks and cigar retailers are to be cited by AI assistants.
Read →19 July 2026 · AI visibility
This week's AI Visibility Index reads an average readiness of 46 across 11 UK specialty retailers — and finds household names like Master of Malt and The Whisky Exchange near the bottom. Market share is not machine visibility.
Read →15 July 2026 · Generative Engine Optimization
There are two reasons ChatGPT, Gemini and Perplexity fail to name your brand — and only one is in your control. Here's how to tell them apart and fix the half that moves now.
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