The Signal · by The AI Visibility Index
The Signal, by The AI Visibility Index — data-grounded writing on how brands get seen, named and cited by AI assistants like ChatGPT, Gemini and Perplexity.
7 September 2026 · AI visibility
This week's AI Visibility Index tracked 11 brands at an average readiness of 59, with cigar and whisky retailers separated by a 44-point gulf. Here is what the numbers show about who AI assistants can actually cite.
Read →31 August 2026 · AI visibility
This week's AI Visibility Index shows an average readiness of 59 across 11 brands — but a 44-point spread between the leaders and the laggards reveals how uneven the fight for AI citation has become.
Read →24 August 2026 · AI visibility
This week's AI Visibility Index tracks 11 brands at an average readiness of 59 — with a 55-point gap between the strongest and weakest, and a cluster of drinks and cigar retailers still struggling to be cited by AI assistants.
Read →17 August 2026 · AI visibility
This week's AI Visibility Index tracks 11 brands at an average readiness of 59. The spread — from 87 at the top to 32 at the bottom — shows a sector split down the middle on whether AI assistants can find and cite it.
Read →10 August 2026 · AI visibility
This week's AI Visibility Index shows an average readiness of 59 across 11 brands, with a 44-point spread between the leader and the laggard. The numbers reveal who AI assistants can actually cite — and who they can't.
Read →3 August 2026 · AI visibility
This week's AI Visibility Index tracked 11 brands at an average readiness of 59. The spread — from 87 down to 32 — shows how uneven brands are at being found and cited by AI assistants.
Read →27 July 2026 · AI visibility
This week's AI Visibility Index tracks 11 brands at an average readiness of 59. A wide spread — from 87 down to 32 — shows how unevenly drinks and cigars retailers are prepared to be cited by AI assistants.
Read →22 July 2026 · State of AI Visibility
We asked ChatGPT, Claude, Gemini and Perplexity what UK cigar buyers ask — 1,479 answers, judged against a published field of 39 specialist merchants. Five names take 59% of all mentions, the engines disagree seven-fold, and one of Britain's oldest tobacconists was never named at all.
Read →21 July 2026 · AI visibility
Perplexity is the only assistant we measure that searches before it answers. Adding it changed how a brand's visibility was produced without changing how much of it there was — which is a finding a single number cannot show you.
Read →20 July 2026 · AI visibility
This week's AI Visibility Index shows an average readiness of 57 across 11 brands — but the spread from 76 to 32 reveals a widening divide in how ready luxury drinks and cigar retailers are to be cited by AI assistants.
Read →19 July 2026 · AI visibility
This week's AI Visibility Index reads an average readiness of 46 across 11 UK specialty retailers — and finds household names like Master of Malt and The Whisky Exchange near the bottom. Market share is not machine visibility.
Read →15 July 2026 · Generative Engine Optimization
There are two reasons ChatGPT, Gemini and Perplexity fail to name your brand — and only one is in your control. Here's how to tell them apart and fix the half that moves now.
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