AThe AI Visibility Index
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AI Visibility Index — reading

Hard To Find Whisky

www.htfw.com · measured 10 Jul 2026 · Developing

40/100
020406080100

60% Outcome (does AI recommend you) + 40% Readiness (is your site built for AI).

Outcome — does AI actually recommend you

Cross-provider AI visibility

simulated — add model keys for live measurement

28/100

Outcome

Mention rate

42%

CI 3946 · n=648

Recommendation

25%

CI 2229 · n=648

Citation rate

15%

CI 1318 · n=648

Mention rate by provider

mock-chatgpt
41%
mock-gemini
41%
mock-perplexity
46%

Share of voice vs competitors

The Whisky Exchange
17%
Master of Malt
16%
C.Gars Ltd
11%
The Whisky Shop
10%
City Cigars
9%
Hard To Find Whisky ·
9%
Havana House
8%
Turmeaus Cigars
7%

How you surface

64% parametric · 36% retrieved

Retrieved is fixable now (content & citations); parametric is the model's trained memory.

Sentiment of mentions

+24 / ~251 / −0

Across 275 mentions.

Readiness — is your site built to be found

Hard To Find Whisky

Developing

57/100

47/82 pts

HTTPSCrawlableSitemapStructured datallms.txt
Crawlability8/10
  • AI crawlers blocked: CCBot
Machine Readability9/12
  • Expected exactly one <h1>, found 0
  • No llms.txt (speculative signal)
Structured Data2/12
  • Missing Organization schema
  • Missing Product schema
  • Missing BreadcrumbList schema
  • No FAQPage schema
  • No LocalBusiness/Store schema
Entity & Brand Understanding10/18
  • No named Organization entity in structured data
  • No postal address in structured data
  • No telephone / contact point in structured data
Content Quality & Coverage12/16
  • No shipping/returns information page found
  • No product/shop pages detected
Freshness & Governance6/8
  • No current copyright year in footer
Agent Readiness0/6
  • No OpenAPI spec (/openapi.json)
  • No AI plugin manifest (/.well-known/ai-plugin.json)
  • No link to API / developer docs
Authority & Citationspending

Remediation — how to fix it

15 prioritised fixes

5 quick wins · ranked by impact

01

Work the retrieval lever now

OutcomeImpact · HighEffort · Moderate

A meaningful share of your mentions (36%) come from live retrieval — which means you can move this quickly. Retrieval responds to content and citations far faster than the models' trained memory.

  1. 1.Strengthen the pages AI is most likely to retrieve (your best category and product pages).
  2. 2.Earn links and citations from sources AI browses, so it finds and trusts you.
  3. 3.Re-measure in a few weeks — retrieval-driven gains show up fastest.

Allow AI crawlers in robots.txt

Your robots.txt blocks the crawlers the major assistants use to learn about the web. If they can't read your site, they can't cite or recommend you.

Unlock all 15 fixes — with copy-paste code.

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