AThe AI Visibility Index
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AI Visibility Index — reading

Havana House

havanahouse.co.uk · measured 10 Jul 2026 · Emerging

21/100
020406080100

60% Outcome (does AI recommend you) + 40% Readiness (is your site built for AI).

Outcome — does AI actually recommend you

Cross-provider AI visibility

simulated — add model keys for live measurement

29/100

Outcome

Mention rate

41%

CI 3745 · n=648

Recommendation

5%

CI 47 · n=648

Citation rate

15%

CI 1318 · n=648

Mention rate by provider

mock-chatgpt
38%
mock-gemini
38%
mock-perplexity
45%

Share of voice vs competitors

The Whisky Exchange
17%
Master of Malt
16%
C.Gars Ltd
11%
The Whisky Shop
10%
City Cigars
9%
Hard To Find Whisky
9%
Havana House ·
8%
Turmeaus Cigars
7%

How you surface

63% parametric · 37% retrieved

Retrieved is fixable now (content & citations); parametric is the model's trained memory.

Sentiment of mentions

+264 / ~0 / −0

Across 264 mentions.

Readiness — is your site built to be found

Havana House

Emerging

10/100

8/82 pts

HTTPSCrawlableSitemapStructured datallms.txt
Crawlability5/10
  • Homepage returned HTTP 403
  • No robots.txt found (crawling implicitly allowed)
Machine Readability3/12
  • Sparse semantic HTML (missing main/header/nav/article landmarks)
  • No canonical URL on homepage
  • Thin homepage text content
  • No llms.txt (speculative signal)
Structured Data0/12
  • No JSON-LD structured data found
  • Missing Organization schema
  • Missing Product schema
  • Missing BreadcrumbList schema
  • No FAQPage schema
  • No LocalBusiness/Store schema
Entity & Brand Understanding0/18
  • No named Organization entity in structured data
  • No sameAs / social profile links (weak entity graph)
  • No postal address in structured data
  • No telephone / contact point in structured data
  • No About page found
  • No Contact page found
Content Quality & Coverage0/16
  • Very few indexable URLs (thin catalogue/content)
  • No FAQ / help content found
  • No blog / guides / editorial content found
  • No shipping/returns information page found
  • No product/shop pages detected
  • Pages are thin on text (low average word count)
Freshness & Governance0/8
  • No <lastmod> dates in sitemap (freshness unknown)
  • No current copyright year in footer
Agent Readiness0/6
  • No OpenAPI spec (/openapi.json)
  • No AI plugin manifest (/.well-known/ai-plugin.json)
  • No link to API / developer docs
Authority & Citationspending

Remediation — how to fix it

24 prioritised fixes

7 quick wins · ranked by impact

01

Turn mentions into recommendations

OutcomeImpact · HighEffort · Moderate

AI mentions you but rarely picks you first. That's a differentiation and proof gap — the model has no strong reason to put you at the top.

  1. 1.Earn ratings and reviews — volume and recency signal quality to AI.
  2. 2.Get positioned as a top choice in comparison and 'best of' lists.
  3. 3.Publish specific reasons to choose you (specialisms, provenance, guarantees) that AI can quote.

Work the retrieval lever now

A meaningful share of your mentions (37%) come from live retrieval — which means you can move this quickly. Retrieval responds to content and citations far faster than the models' trained memory.

Unlock all 24 fixes — with copy-paste code.

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