AThe AI Visibility Index
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AI Visibility Index — reading

Master of Malt

www.masterofmalt.com · measured 10 Jul 2026 · Emerging

35/100
020406080100

60% Outcome (does AI recommend you) + 40% Readiness (is your site built for AI).

Outcome — does AI actually recommend you

Cross-provider AI visibility

simulated — add model keys for live measurement

51/100

Outcome

Mention rate

76%

CI 7379 · n=648

Recommendation

43%

CI 3947 · n=648

Citation rate

26%

CI 2330 · n=648

Mention rate by provider

mock-chatgpt
73%
mock-gemini
77%
mock-perplexity
79%

Share of voice vs competitors

The Whisky Exchange
17%
Master of Malt ·
16%
C.Gars Ltd
11%
The Whisky Shop
10%
City Cigars
9%
Hard To Find Whisky
9%
Havana House
8%
Turmeaus Cigars
7%

How you surface

66% parametric · 34% retrieved

Retrieved is fixable now (content & citations); parametric is the model's trained memory.

Sentiment of mentions

+150 / ~344 / −0

Across 494 mentions.

Readiness — is your site built to be found

Master of Malt

Emerging

10/100

8/82 pts

HTTPSCrawlableSitemapStructured datallms.txt
Crawlability5/10
  • Homepage returned HTTP 429
  • No robots.txt found (crawling implicitly allowed)
Machine Readability3/12
  • Sparse semantic HTML (missing main/header/nav/article landmarks)
  • No canonical URL on homepage
  • Expected exactly one <h1>, found 0
  • Thin homepage text content
  • No llms.txt (speculative signal)
Structured Data0/12
  • No JSON-LD structured data found
  • Missing Organization schema
  • Missing Product schema
  • Missing BreadcrumbList schema
  • No FAQPage schema
  • No LocalBusiness/Store schema
Entity & Brand Understanding0/18
  • No named Organization entity in structured data
  • No sameAs / social profile links (weak entity graph)
  • No postal address in structured data
  • No telephone / contact point in structured data
  • No About page found
  • No Contact page found
Content Quality & Coverage0/16
  • Very few indexable URLs (thin catalogue/content)
  • No FAQ / help content found
  • No blog / guides / editorial content found
  • No shipping/returns information page found
  • No product/shop pages detected
  • Pages are thin on text (low average word count)
Freshness & Governance0/8
  • No <lastmod> dates in sitemap (freshness unknown)
  • No current copyright year in footer
Agent Readiness0/6
  • No OpenAPI spec (/openapi.json)
  • No AI plugin manifest (/.well-known/ai-plugin.json)
  • No link to API / developer docs
Authority & Citationspending

Remediation — how to fix it

23 prioritised fixes

7 quick wins · ranked by impact

01

Earn citations to enter the models' memory

OutcomeImpact · HighEffort · Involved

Your mentions come almost entirely from the models' trained memory, and there's little live retrieval picking you up. The durable fix is becoming widely cited across the web — which wins retrieval now and, over training cycles, enters the models' memory.

  1. 1.Invest in digital PR — earn mentions on authoritative, high-traffic sites in your space.
  2. 2.Get into the roundups, reviews and reference pages AI trusts.
  3. 3.This is a compounding, months-long play — the earlier you start, the better.

Add Organization structured data

AI builds a knowledge graph of who you are from structured data. Without an Organization block, assistants can't reliably identify your business as a distinct entity — so they're far less likely to name you.

Unlock all 23 fixes — with copy-paste code.

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