AI Visibility Index — reading
The Whisky Exchange
www.thewhiskyexchange.com · measured 10 Jul 2026 · Developing
60% Outcome (does AI recommend you) + 40% Readiness (is your site built for AI).
Outcome — does AI actually recommend you
Cross-provider AI visibility
simulated — add model keys for live measurement
Outcome
Mention rate
80%
CI 77–83 · n=648
Recommendation
33%
CI 30–37 · n=648
Citation rate
26%
CI 23–30 · n=648
Mention rate by provider
Share of voice vs competitors
How you surface
67% parametric · 33% retrieved
Retrieved is fixable now (content & citations); parametric is the model's trained memory.
Sentiment of mentions
+344 / ~174 / −0
Across 518 mentions.
Readiness — is your site built to be found
The Whisky Exchange
Emerging
19/82 pts
- —Homepage returned HTTP 403
- —Sparse semantic HTML (missing main/header/nav/article landmarks)
- —No canonical URL on homepage
- —Thin homepage text content
- —No llms.txt (speculative signal)
- —No JSON-LD structured data found
- —Missing Organization schema
- —Missing Product schema
- —Missing BreadcrumbList schema
- —No FAQPage schema
- —No LocalBusiness/Store schema
- —No named Organization entity in structured data
- —No sameAs / social profile links (weak entity graph)
- —No postal address in structured data
- —No telephone / contact point in structured data
- —No Contact page found
- —No FAQ / help content found
- —No blog / guides / editorial content found
- —No shipping/returns information page found
- —Pages are thin on text (low average word count)
- —No <lastmod> dates in sitemap (freshness unknown)
- —No current copyright year in footer
- —No OpenAPI spec (/openapi.json)
- —No AI plugin manifest (/.well-known/ai-plugin.json)
- —No link to API / developer docs
Remediation — how to fix it
20 prioritised fixes
7 quick wins · ranked by impact
Earn citations to enter the models' memory
Your mentions come almost entirely from the models' trained memory, and there's little live retrieval picking you up. The durable fix is becoming widely cited across the web — which wins retrieval now and, over training cycles, enters the models' memory.
- 1.Invest in digital PR — earn mentions on authoritative, high-traffic sites in your space.
- 2.Get into the roundups, reviews and reference pages AI trusts.
- 3.This is a compounding, months-long play — the earlier you start, the better.
Add Organization structured data
AI builds a knowledge graph of who you are from structured data. Without an Organization block, assistants can't reliably identify your business as a distinct entity — so they're far less likely to name you.
Unlock all 20 fixes — with copy-paste code.
Claim this brand and subscribe to AVI Pro to see every fix, step-by-step, and track your progress.