AThe AI Visibility Index
← The index

AI Visibility Index — reading

The Whisky Shop

www.whiskyshop.com · measured 10 Jul 2026 · Developing

50/100
020406080100

60% Outcome (does AI recommend you) + 40% Readiness (is your site built for AI).

Outcome — does AI actually recommend you

Cross-provider AI visibility

simulated — add model keys for live measurement

33/100

Outcome

Mention rate

48%

CI 4452 · n=648

Recommendation

29%

CI 2633 · n=648

Citation rate

17%

CI 1420 · n=648

Mention rate by provider

mock-chatgpt
44%
mock-gemini
50%
mock-perplexity
50%

Share of voice vs competitors

The Whisky Exchange
17%
Master of Malt
16%
C.Gars Ltd
11%
The Whisky Shop ·
10%
City Cigars
9%
Hard To Find Whisky
9%
Havana House
8%
Turmeaus Cigars
7%

How you surface

65% parametric · 35% retrieved

Retrieved is fixable now (content & citations); parametric is the model's trained memory.

Sentiment of mentions

+49 / ~264 / −0

Across 313 mentions.

Readiness — is your site built to be found

The Whisky Shop

Established

76/100

62/82 pts

HTTPSCrawlableSitemapStructured datallms.txt
Crawlability10/10
Machine Readability9/12
  • Expected exactly one <h1>, found 0
  • No llms.txt (speculative signal)
Structured Data5/12
  • Missing Product schema
  • Missing BreadcrumbList schema
  • No FAQPage schema
  • No LocalBusiness/Store schema
Entity & Brand Understanding16/18
  • No postal address in structured data
Content Quality & Coverage14/16
  • No shipping/returns information page found
Freshness & Governance8/8
Agent Readiness0/6
  • No OpenAPI spec (/openapi.json)
  • No AI plugin manifest (/.well-known/ai-plugin.json)
  • No link to API / developer docs
Authority & Citationspending

Remediation — how to fix it

10 prioritised fixes

3 quick wins · ranked by impact

01

Earn citations to enter the models' memory

OutcomeImpact · HighEffort · Involved

Your mentions come almost entirely from the models' trained memory, and there's little live retrieval picking you up. The durable fix is becoming widely cited across the web — which wins retrieval now and, over training cycles, enters the models' memory.

  1. 1.Invest in digital PR — earn mentions on authoritative, high-traffic sites in your space.
  2. 2.Get into the roundups, reviews and reference pages AI trusts.
  3. 3.This is a compounding, months-long play — the earlier you start, the better.

Add Product structured data

Product schema tells AI exactly what you sell, at what price, and whether it's in stock — the facts it needs to recommend specific products.

Unlock all 10 fixes — with copy-paste code.

Claim this brand and subscribe to AVI Pro to see every fix, step-by-step, and track your progress.

Claim & unlock →