AVI Score
60% Outcome (does AI recommend you) + 40% Readiness (is your site built for AI).
The Whisky Shop's AI visibility, in brief
The Whisky Shop scores 76/100 for AI Readiness on the AI Visibility Index. It does not have a full AVI Score yet: the AVI combines Outcome — how often AI assistants actually name and recommend a brand, weighted 60% — with Readiness, weighted 40%, and Outcome has not been measured for www.whiskyshop.com yet.
The Whisky Shop's website scores 76/100 for AI Readiness. This reading was last measured on 10 July 2026. The AI Visibility Index is a vendor-neutral standard; a reading is a repeatable measurement, not a guarantee of recommendations.
Cite this reading
The AI Visibility Index (2026). The Whisky Shop: AI Readiness 76/100 (Outcome not yet measured). https://www.theaivisibilityindex.ai/company/the-whisky-shop
Outcome — does AI actually recommend you
Cross-provider AI visibility
simulated — add model keys for live measurement
Outcome
Mention rate
48%
CI 44–52 · n=648
Recommendation
29%
CI 26–33 · n=648
Citation rate
17%
CI 14–20 · n=648
Mention rate by provider
Share of voice vs competitors
How you surface
65% parametric · 35% retrieved
Retrieved is fixable now (content & citations); parametric is the model's trained memory.
Sentiment of mentions
+49 / ~264 / −0
Across 313 mentions.
Readiness — is your site built to be found
The Whisky Shop
Established
62/82 pts
- —Expected exactly one <h1>, found 0
- —No llms.txt (speculative signal)
- —Missing Product schema
- —Missing BreadcrumbList schema
- —No FAQPage schema
- —No LocalBusiness/Store schema
- —No postal address in structured data
- —No shipping/returns information page found
- —No OpenAPI spec (/openapi.json)
- —No AI plugin manifest (/.well-known/ai-plugin.json)
- —No link to API / developer docs
Remediation — how to fix it
9 prioritised fixes
3 quick wins · ranked by impact
Earn citations to enter the models' memory
Your mentions come almost entirely from the models' trained memory, and there's little live retrieval picking you up. The durable fix is becoming widely cited across the web — which wins retrieval now and, over training cycles, enters the models' memory.
- 1.Invest in digital PR — earn mentions on authoritative, high-traffic sites in your space.
- 2.Get into the roundups, reviews and reference pages AI trusts.
- 3.This is a compounding, months-long play — the earlier you start, the better.
Add Product structured data
Product schema tells AI exactly what you sell, at what price, and whether it's in stock — the facts it needs to recommend specific products.
Unlock all 9 fixes — with copy-paste code.
Claim this brand and subscribe to AVI Pro to see every fix, step-by-step, and track your progress.
Cite this reading
Link to this score
Quote The Whisky Shop's reading anywhere. The badge links back to this scorecard and updates automatically each time The Whisky Shop is re-measured.
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