AThe AI Visibility Index
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AI Visibility Index — reading

Turmeaus Cigars

www.turmeaus.co.uk · measured 10 Jul 2026 · Emerging

28/100
020406080100

60% Outcome (does AI recommend you) + 40% Readiness (is your site built for AI).

Outcome — does AI actually recommend you

Cross-provider AI visibility

simulated — add model keys for live measurement

26/100

Outcome

Mention rate

36%

CI 3240 · n=648

Recommendation

6%

CI 58 · n=648

Citation rate

12%

CI 1015 · n=648

Mention rate by provider

mock-chatgpt
37%
mock-gemini
34%
mock-perplexity
37%

Share of voice vs competitors

The Whisky Exchange
17%
Master of Malt
16%
C.Gars Ltd
11%
The Whisky Shop
10%
City Cigars
9%
Hard To Find Whisky
9%
Havana House
8%
Turmeaus Cigars ·
7%

How you surface

66% parametric · 34% retrieved

Retrieved is fixable now (content & citations); parametric is the model's trained memory.

Sentiment of mentions

+210 / ~22 / −0

Across 232 mentions.

Readiness — is your site built to be found

Turmeaus Cigars

Emerging

32/100

26/82 pts

HTTPSCrawlableSitemapStructured datallms.txt
Crawlability10/10
Machine Readability2/12
  • Sparse semantic HTML (missing main/header/nav/article landmarks)
  • No canonical URL on homepage
  • No lang attribute on <html>
  • Expected exactly one <h1>, found 0
  • No llms.txt (speculative signal)
Structured Data0/12
  • No JSON-LD structured data found
  • Missing Organization schema
  • Missing Product schema
  • Missing BreadcrumbList schema
  • No FAQPage schema
  • No LocalBusiness/Store schema
Entity & Brand Understanding0/18
  • No named Organization entity in structured data
  • No sameAs / social profile links (weak entity graph)
  • No postal address in structured data
  • No telephone / contact point in structured data
  • No About page found
  • No Contact page found
Content Quality & Coverage8/16
  • No FAQ / help content found
  • No blog / guides / editorial content found
  • No shipping/returns information page found
Freshness & Governance6/8
  • No current copyright year in footer
Agent Readiness0/6
  • No OpenAPI spec (/openapi.json)
  • No AI plugin manifest (/.well-known/ai-plugin.json)
  • No link to API / developer docs
Authority & Citationspending

Remediation — how to fix it

23 prioritised fixes

7 quick wins · ranked by impact

01

Turn mentions into recommendations

OutcomeImpact · HighEffort · Moderate

AI mentions you but rarely picks you first. That's a differentiation and proof gap — the model has no strong reason to put you at the top.

  1. 1.Earn ratings and reviews — volume and recency signal quality to AI.
  2. 2.Get positioned as a top choice in comparison and 'best of' lists.
  3. 3.Publish specific reasons to choose you (specialisms, provenance, guarantees) that AI can quote.

Earn citations to enter the models' memory

Your mentions come almost entirely from the models' trained memory, and there's little live retrieval picking you up. The durable fix is becoming widely cited across the web — which wins retrieval now and, over training cycles, enters the models' memory.

Unlock all 23 fixes — with copy-paste code.

Claim this brand and subscribe to AVI Pro to see every fix, step-by-step, and track your progress.

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