The AI Visibility Index

Ranked by AVI Score — 60% Outcome (how often ChatGPT, Gemini and Perplexity actually name & recommend a brand) and 40% Readiness (how well its site is built to be found).

Across 5 UK Whisky Retail brands measured (5 with live Outcome data), the average AVI Score is 39/100. The Whisky Shop leads the index at 50/100 (Developing).

Note — brands that block automated crawlers score low on Readiness; their reading may understate a strong Outcome.