The AI Visibility Index
UK Whisky Retail
5 brands ranked
Ranked by AVI Score — 60% Outcome (how often the AI assistants the index measures actually name & recommend a brand) and 40% Readiness (how well its site is built to be found). Each brand's scorecard names the assistants its own reading ran on.
Across 5 UK Whisky Retail brands measured, the average AVI Score is 60/100. The Whisky Shop leads the index at 76/100 (Established).
Not ranked — Outcome not yet measured
These brands have an AI Readiness reading but no Outcome measurement, so they have no AVI Score. A Readiness figure is not comparable with a full reading, and we would rather show the gap than close it with a number we have not measured.
The Whisky Shop
www.whiskyshop.com· site blocks our crawler
Hard To Find Whisky
www.htfw.com· site blocks our crawler
The Drink Shop
www.thedrinkshop.com
Master of Malt
www.masterofmalt.com· site blocks our crawler
The Whisky Exchange
www.thewhiskyexchange.com· site blocks our crawler
Note — brands that block automated crawlers score low on Readiness; their reading may understate a strong Outcome.
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Every brand above answered the same questions, on the same day, judged the same way. Add yours and it sits the same exam — measured against this field, not against a list you had to think up.
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